Open new page in JQuery bPopup

Open new page in JQuery bPopup

I am using bPopup to open a page in popup container. Now, there is a link
in the popup page, i want to open the new page in the already opened
bPopup container. Assigning a new page link in anchor tag opens the new
page in parent window. I have also used following approach in popup page:
$('.icoNext').bind('click', function(e) {
e.preventDefault();
$('.popup').bPopup({
contentContainer:'.popup_content',
modalClose: false,
closeClass: 'closeFx',
loadUrl:'device_new_assignTag.htm'
});
});
where the $('.icoNext') is the link in popup page and $(.popup) is in
parent page.